If you want an idea of how unpopular Elon Musk and his takeover of Twitter is, you need only look at how popular Mark Zuckerberg and his Twitter rival, Threads, has become. In less than a day more than 30 million people signed up for the new Twitter clone. And signups currently are limited just to the U.S. Elon Musk has accomplished the impossible – he’s made Zuckerberg almost likable. It’s like the enemy of my enemy must be my friend.

In comparison to Twitter, which has become a cesspool of far right conspiracies, antisemitism, anti-LGBT posts, shady ads, and more, Threads has garnered positive reviews for a number of reasons. There appears to be a level of curation to eliminate the really awful posts. It’s simple to sign up, and it promises to be much like Twitter before Musk bought the company.

It’s free to access all of its features. If you have an Instagram account, it will keep your same friends, and let you sign up with just a couple of steps, using your same name and image. But its best feature is that it’s devoid of Elon Musk and his crazy conspiracy theories and the syncophants that hang around him. Oh yes, and Threads works, especially well considering how new it is. It has none of the issues of reliability that Twitter has had, including currently limiting how many posts a user can read. The limitation of posts was due, according to Musk, issues with other sites scraping Twitter for data. But that proved to be a lie and it’s more likely due to the instability of the platform.

From a distance, it’s entertaining to see two billionaires take shots at each other. Clearly the crowd’s favorite is Zuckerberg, not because he’s well-liked – he’s not – but because so many want to see Musk pay for what’s he done to Twitter and how dislikable he’s become. His behavior has been abhorent, refusing to pay his bills, firing 80% of his employees, disparaging former execs, and ginning up all sorts of excuses for Twitter’s issues.

Yes, Musk has been the best thing that could have happened to Zuckerberg, and Threads is the biggest threat to Musk. His attorney threatened Zuckerberg with a lawsuit, claiming Threads is using confidential information and is being developed by former Twitter employees. (Meta denies it.) Musk is seeing what’s left of Twitter imploding before his very eyes and major advertisers moving to the Thread platform.

Within a few weeks, we’ll know a lot more. Expect Threads to garner the most new users in the shortest time of any app that’s come before. Expect major advertisers to participate in Threads, and look for major celebrities and personalities move from Twitter to Threads. If these occur, Twitter will become a wasteland of Musk, his followers, and a collection of deplorables and misfits.